A New Era for SIP: Enabling the SMB 2.0 Revolution SIP Trunking is Critical to Supporting Anytime, Anywhere Communications
As IP and VoIP technologies continue to mature and the thirst for cloud services
escalates, the SIP Trunking market is growing rapidly, driven by increased customer
awareness of its benefits. Essentially, the early-adopter, proof-of-concept phase
has ended, and the technology is moving into a mainstream, "new normal" deployment
phase across all verticals. In this whitepaper, we discuss SIP Trunking's evolving
role in the communications landscape.
SIP is now driving an SMB 2.0 revolution, in which unified communications and multimodal
collaboration (both inside and outside the company LAN) can empower SMB customers
to grow and run their businesses better, more cost-effectively and more flexibly.
For a channel partner, it's an opportunity to bring SMB customers significant business
benefits with a technology that is simple, reliable, powerful and affordable
In this whitepaper, we discuss the rising SIP Trunking market and the opportunity
it presents for channel partners.
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